EA Worldwide launches new Corporate Identity

2006/03/16

Our brand identity is a key lever for achieving our objectives and raises the standard to which the whole company must rally, and to this end we have revamped our brand identity in order to sustain development and have greater impact on the world of assistance service.

As it represents our most vital asset, our brand needs to keep evolving, in order to remain relevant to today's world. Our brand reflects our strategic progression and our ambitions, and should show customers throughout the world the strong, contemporary image that is expected of any major international group.

At a local level, these changes impact on all our marketing material from brochures to website design. Gone is the square look of the logo, and in are more rounded features, shaded areas and an exciting, modern feel. The new logo utilises clean lines with the new embrace, and the words Europ Assistance completing the ensemblé.

This new identity is the result of a collective effort that has brought together Group Communication Direction and communication professionals representing all the various Regions for over a year. It reflects our development and shared vision of business activity. This gives the Group a clear image, relevant to today's world and true to our history, which makes us stand out in over 30 countries across the globe.